Digital, social and retail toolkits
Overview
MY ROLE
DESIGN
PHOTO TREATMENT
RETOUCHING
PRODUCTION CONSULTATION
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
The team
AGENCY: ROUNDHOUSE
CD: ANDREW MAUDLIN
AD: JASON LANDIS
PM: TIM STEPHANS
Design: AMANDA ST. CLAIRE, ALLIE WERNER, ALI EVERSHED, RYAN FLEMING
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
BACKGROUND
In 2022, Adidas overhauled its basketball category marketing strategy. It launched a new campaign, "Remember the Why," and needed a visual design direction for product campaigns to accompany it.
Adidas tasked us with identifying what could be cut from the existing, cluttered landscape of current product campaigns to return to the brand's core values and iconic simplicity. We needed to build a consistent product-focused narrative across digital, social, and retail consumer touchpoints.
CHALLENGE
With several product stories launching with consecutive tight timelines, our team collaborated closely, jumping in, lending hands as needed, and communicating to stay within visual guidelines.
Objective
Provide visually unified toolkits for downstream partners to apply the look and feel within local markets.
DON ISSUE 4
key visuals and graphics pack
retail
Digital and social
TRAE 2
key visuals and graphics pack
Digital
FORUM
key visuals
Digital
