social Videos
Overview
MY ROLE
GRAPHIC DESIGN
MOTION DESIGN
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
The team
AGENCY: ROUNDHOUSE
CD: MAKO MIYAMOTO
AD: ANDREW MAUDLIN, JUSTIN SMITH
STILLS CAPTURE: JENNA ST. MARTIN
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
BACKGROUND
Dutch Bros came to Roundhouse to craft a full year of content strategy. We produced product campaigns, seasonal promotions, and social assets with in-house content capture, video production, and animation. For the fall season, the ask was to create a toolbox of spooky, funky, and fun social content to support their seasonal drink menu.
My contribution
I delivered several pieces of social content for the Caramel Pumpkin Brulee and the Vampire Slayer Rebel drinks.
Collaborating closely with art directors, I combined still photography and seasonal graphics into a compelling edit using After Effects for three different size ratios.