360° product campaign
Overview
MY ROLE
Concept development
Graphic design
Photoshoot prep
Digital design
Motion design
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
The team
AGENCY: Roundhouse Agency
CD: Mako Miyamoto
AD: Andrew Maudlin, Ian Macgillivray
Photography: Jon Humphries, Brendan Coughlin
Motion capture: Jeremiah Pitman
DESIGN: Gabe Bledsoe, Jessica Jones
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
BACKGROUND
In 2020, Reebok launched the Nano X, the latest addition to their popular line of cross-training shoes. With a changing fitness landscape, Reebok designed the Nano X to be an all-around high-performance training shoe highlighting its stability, support, and runnability.
My contribution
I worked with the art director to develop the overarching concept and was a vital part of the photoshoot concept and planning. We shot it in an outdoor training setting to differentiate the Nano X from previous models and show its versatility. I also helped scout talent, choose exercises, plan the shot list, and pair exercises to footwear features.
During the production phase, I helped to make selects, lay out the key visuals, edited motion content, and designed digital banner ads and Reebok’s eCommerce units.
Solution
To promote the Nano X, we created a comprehensive marketing campaign and holistic visual system highlighting the shoe’s versatility and performance across multiple touch points.
- how many meals are included in their day
- errors made when adding food to the diary
- multiple nutrition goals for different days
- the exact increment of water to track
Spring/Summer
Key visuals
custom landing page
Social
