Logo design
Overview
MY ROLE
LOGO DESIGN
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
The team
AGENCY: COHESIVE BRANDING
CD: JOSHUA RICHEY
NOTE: I am not employed by adidas. This case study showcases a theoretical project using adidas products as content examples.
BACKGROUND
In 2010, Produce Row remodeled its space and planned to adjust its business to feature whiskey and beer pairings. They were also building a new bar with many taps. The owner asked us to create a mark representing the unique beer and whisky pairing model.
The main parameters were that we had to keep the existing typeface and the dark brown color of the logo.
My contribution
I worked with the creative director to sketch many options for the client, ranging from different vessels, dispensers, and flourishes.
The final mark showed the variety of beer they served, with several different taps represented.
Process sketches
Final Mark
